Campaign Performance

Flower Delivery Service

Created strategies targeting special occasions, milestones, holidays, love, and sympathy. By prioritizing events and holidays, I was able to reach target individuals that were same-day decision-makers. Blogs answered questions about necessary occasions and other alternatives capturing individuals that were possibly considering.

Water Purification Systems

Optimized products with specific features, applications, and images. Adding this information allowed me to reach target individuals comparing different products.

Online Classic Car Dealer

Created pages for common types of classic cars with sections about popular models. By combining that with internal linking to the current inventory, individuals were able to go from research to consideration, then purchase.

Orthopedics & Cardiology serving New Jersey and New York

Created pages for conditions and treatment options. Since they're a specialty physician, I had to be careful with terminology and very specific to reach the target audience. Implementing this strategy boosted YoY traffic and conversions.

Orthopedics & Cardiology serving New Jersey and New York

Created blogs about particular warning signs and symptoms that would require treatment. These blogs targeted bottom-funnel individuals with conditions that needed immediate treatment. By incorporating internal links and treatment-specific CTAs, I was able to turn those worried visitors into conversions.

Electrician serving the Greater Seattle Area

Despite being in a very competitive and saturated market, I doubled traffic and conversions YoY. This can be attributed to technical and content optimization by following Google's algorithm updates. Utilizing service and location pages expanded their service area creating more opportunities.

Plumber serving Northern New Jersey

Ranked the business in AI Search Overviews using schema, LLMs.txt files, and content optimization. By focusing on EEAT with technical and content optimization, I was able to improve LLM visibility and organic traffic. More importantly, this strategy dramatically increased visibility for potential leads.

Electrician serving the Greater Seattle Area

In tandem with location pages, I created blogs targeting urgent issues that required immediate service. By targeting commercial and transactional keywords, I was also able to capture individuals needing a service instead of those researching DIY.

Pest Control Services serving Northern New Jersey

Created strategies targeting particular cities due to their large service area. I was able to reach their target audience by choosing cities based on population, total households, and income. Using those metric was essential to provide more opportunities while reaching individuals that are more willing to pay for the service, instead of trying to DI

Lawyer serving New Jersey

Completed in-depth research into the industry and competitors to create their strategy. By utilizing local variations of top performing blogs from local and nationwide competitors, I was able to increase traffic and conversions. Due to Google's algorithm updates, utilizing locality and expertise was essential to their success.

Commercial Hauling, Rigging, and Relocation Company serving Pennsylvania

Due to the growth of healthcare networks, I targeted areas with the most hospitals since there would be more opportunities to haul medical equipment.